Le e-commerce présente de nombreux avantages pour les commerçants : toucher de nouveaux clients, augmenter sa zone de chalandise, vendre en ligne… Mais c’est également un domaine qui peut s’avérer concurrentiel dans certaines niches. Pour lutter contre cette concurrence, il est important d’assurer un maximum de visibilité à votre site internet. La rédaction de fiches
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Les indicateurs de performances sur le web : les KPI KPI est un acronyme pour indicateurs clés de performance (Key Performance Indicator). Utilisés dans le domaine du management et bien d’autres, ils sont très prisés dans le monde du web, et notamment du e-commerce. Ces indicateurs permettent de fixer des objectifs à atteindre, et de
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